• A new version of the Lexus NX SUV for those who want to travel beyond the ordinary
• Design features express a “refined adventure” character
• A calm, composed and luxurious cabin environment, wherever the journey takes you
• NX Overtrail further demonstrates Lexus’ intention to reach new customers across diverse market segments
A secluded beach far from the crowds, a dramatic mountain trail and panoramic landscapes rich in natural beauty: these are the kind of destinations that the new NX Overtrail was designed to discover.
It’s a new special version of the globally successful Lexus SUV that car that’s designed for those who like to step away from the everyday and enjoy lifestyles with a sense of adventure, but with all the refinement and comfort that are essentially “Lexus”.
DESIGNED FOR REFINED ADVENTURE
This latest addition to the range expresses Lexus’ mission to “make luxury personal,” presenting a more powerful and purposeful look while retaining all qualities of Takumi hand-crafted luxury and the comfort, convenience and peace of mind provided by Omotenashi hospitality.
The NX Overtrail adds extra emphasis to the NX’s “functional beauty” desing with a ride height raised by 15 mm, dedicated 18-inch black multi-spoke alloy wheels shod with chunky all-terrain tyres and a black finish for the prominent spindle grille, door mirror casings, roof rails, fog light surrounds and door handles. A new metallic exterior paint finish option, Moon Desert, is exclusive to the Overtrail.
The interior design features supportive sports front seats upholstered in soft Tahara synthetic leather in a combination of black and khaki, with contrast stitching – another feature exclusive to the Overtrail model. The connection to nature is also expressed in new Bookmatch woodgrain trim inserts.
The raised ride height gives everyone on board an excellent view of their surroundings. For the driver, the focused “Tazuna” cockpit design builds their sense of connection with and command of the vehicle, with only the slightest movement of hand and eye required to operate controls and monitor information sources, keeping their focus on the road ahead.
A calming cabin environment is guaranteed, insulated from unwelcome noises and vibration so driver and passengers feel safely cocooned, whatever the weather or terrain outside might be. The Lexus Climate Concierge maintains an ideal temperature and healthy air quality and the ambient lighting’s 64 different colour options helps set the mood for any journey.
EXPANDING THE REACH AND APPEAL OF THE LEXUS PRODUCT PORTFOLIO
The introduction of the new NX Overtrail demonstrates Lexus’ strategy to broaden its product range and deliver models that take it into new market territory, connecting with new customers with cars that more closely match their personal preferences and lifestyles.
It’s a principle that has also supported the recent introduction of the all-new LBX compact SUV, reaching out to people seeking a smaller but no less luxurious vehicle with multiple opportunities for personalisation, and the LM, which brings ultimate luxury to the world of the people carrier.
Lexus recognises that one size does not fit all and that by “making luxury personal” it can make its cars attractive a wider and more diverse audience.
SOURCE: LEXUS EUROPE NEWSROOM
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