Toyota Launches All-New Crown "Sport" in Japan
- New Sport type SUV form brings "Fun to Drive" to everyone

Toyota City, Japan, October 6, 2023―Toyota Motor Corporation unveiled its all-new Crown Sport Hybrid (HEV) model in Japan and will begin accepting orders today. The new model plans to be launched around November. Toyota also plans to launch a plug-in hybrid (PHEV) version around December, the Crown Sedan model around November, and the Crown Estate model before the end of this fiscal year (FY2024).

Built on the unique and unshakable Crown platform passed down over generations, Toyota's all-new Crown series comes in four models tailored to the individual values and diversity of each customer. As a global brand originating in Japan, these four individual models herald the opening of the second chapter for the Crown brand. One of them is the Sport type, which is an SUV but in a new form that offers a beautiful design that resonates with the senses together with a fun driving experience.

Key Points:
- The Sport SUV is a new form that comes with an exhilarating and creative ambiance in a package that is easy to enter, exit, and drive, and that offers an agile and sporty driving experience.
>> Sporty and dynamic design that heightens expectations for the driving experience, with a design concept that balances power and grace
>> Exhilaration from the first moment inside the cabin, with an interior space that makes it easy to enter and easy to drive
>> Fun driving experience through a balance of high-quality, flexible suspension with agile driving performance
>> Equipped with the latest advanced safety equipment

The details of the new Crown Sport are as follows.

VEHICLE OUTLINE
1. A new form with eye-catching beauty and heightened expectations for the driving experience
> Exterior design: As the most creative model within the Crown series, outstanding beauty was a non-negotiable condition when developing the Sport. To achieve this, Toyota added an exhilarating essence to simplicity, the design concept of the new-era Crown. This has elevated the design to an unprecedented level of beauty worthy of a Crown SUV with the name "Sport," with a sporty and dynamic appearance that excites at first sight.
> Interior design: Employing an island architecture* design, the driver and passenger seats are asymmetrically coordinated to assert individuality. The driver's side is uniformly black to increase the ability to concentrate on driving, while the passenger side features a special material and color scheme to create a relaxing atmosphere. Meter displays are grouped horizontally to minimize eye movement, creating a space that enables the driver to concentrate on the fun of driving without confusing operations.

*A design concept that groups together various functions, such as displays and gearshift, to create separate islands

> Color design: A total of six monotone body colors and five bi-tone body colors are available. The bi-tone colors highlight the beautiful form of the Sport while expressing unique worldviews. The interior color scheme is tailored to diverse values, with a new Sand Brown and Black scheme that resonates with natural and flexible lifestyles built around an enjoyable driving experience.

2. An interior space with meticulous attention to detail for delivering the high quality of a Crown
> The Sport has an appealing exterior that also enables occupants to enter and exit the car with grace, an act made easier due to the high hip point enabled by large-diameter tires. Meticulous attention has also been paid to the height of the rocker panels, differences in levels, and the shape of rear door trims to aid leg movement.
> The Sport features Toyota's first sound-regulating ceiling, which reflects sounds within the cabin to create a space where occupants can communicate directly with each other to make conversations easier.

3. Fun-oriented driving performance that is worthy of a Crown with the name "Sport"
> This model comes with Dynamic Rear Steering (DRS) that has been optimally tuned to the car. It balances agility at low speeds with a greater feeling of stability at high speeds to deliver an enjoyable driving experience in a car that responds as expected.
> 2.5-liter Series Parallel Hybrid System: Like the Crossover, the Sport is equipped with a high-efficiency hybrid system designed to improve efficiency and performance. It offers improved responsiveness at low speeds and direct acceleration at medium and high speeds through effective utilization of electrical energy, thereby contributing to better fuel economy and quietness.
> 2.5-liter Plug-in Hybrid System: The Sport is equipped with a high-output density drive motor. In addition to the appealing acceleration that this delivers, it also provides driving force that enables front/rear load shifting and car speed control with subtle gas pedal footwork. As a result, the driver can enjoy the feeling of full control in communication with the car. The PHEV comes with a newly developed large-capacity lithium-ion battery. This provides an extended EV-mode cruising range without compromising on interior space, which enables operation on EV mode for most daily drives.

4. Equipped with the most advanced safety and driving support systems
> Safety performance: The latest Toyota Safety Sense is standard on the Sport. It includes Proactive Driving Assist (PDA), which supports the driver's deceleration and steering in response to a preceding vehicle or curve. Other Sport features are Toyota Teammate Advanced Drive (support during traffic congestion) and Advanced Park (with remote function) to reduce driver burden under certain traffic congestion conditions* on highways and to assist with safe and secure parking. Blind Spot Monitor (BSM) and Panoramic View Monitor (PVM) are also standard to expand safety performance. The Sport is also equipped with Safe Exit Assist (SEA), which uses the BSM sensors, plus rear vehicle proximity notification and rear-end-collision avoidance.

* Including that the driver is facing forward, and Radar Cruise Control and Lane Tracing Assist are both operating

> Advanced features: The Sport comes with Connected Navigation support, which connects with the Toyota Smart Center and uses center-acquired data. However, in the event that communication is interrupted and the car is driven outside of the retained map area, the separate onboard navigation system can still be used. The high-definition 12.3-inch wide display enables clear map rendering and produces beautiful images.

THE CROWN, CROWN'S FLAGSHIP DEALER
- Together with the launch of the new Crown Sport, THE CROWN flagship dealerships will be launch on October 6 in Weins Toyota Kanagawa and Fukuoka Toyota, dealerships chosen as Crown brand bases and all-model showrooms* in tune with the diverse lifestyles of Toyota customers.
- A total of five stores are planned, starting in Aichi Toyota during FY2023, then Chiba Toyota, and Toyota Mobility Tokyo in FY2024.
- As the Crown series expands as well, unprecedented showroom designs will be created to offer new experiences and value, starting with these dealerships.
- Special edition models will also be available from THE CROWN dealerships only, with the first of them to be launched around December 2023.

*Models will be displayed after individual launches. (Not all models will be available on October 6.)

Main Features of THE CROWN Dealerships:
> All Crown models on display and available for test drives
> Exclusive lounge area
> THE CROWN COLLECTION available for sale
> Dealership design that expresses the worldview of the Crown brand
> Networking events for owners

First special edition THE CROWN models:
> Launch December 2023 (approximate)
> Top grade Crossover RS Advanced
> Special edition Exclusive matte metal body colors and other special features

SOURCE: GLOBAL TOYOTA NEWSROOM

TAGS