> Audi presents an emotional all-electric two-seat sports car
> The roadster’s new roof concept combines the elegance of a coupé with an open-top experience
> Vertical frame as central element of the new Audi face
> Concept car embodies radical simplicity and technical precision

Milan/Ingolstadt, 09/02/2025 - The Audi Concept C is a fully electric two-seat sports car that showcases Audi’s new design direction. It features radical simplicity, a reimagined vertical brand face, and a distinctive four-element light signature. The roof blends convertible freedom with a monolithic silhouette, while premium materials and minimalist design emphasize precision and clarity. Shy tech and tactile controls deliver an intuitive, emotional experience.

Blending athletic minimalism with precision and form, the Concept C’s design is defined by the tension between bold and subtle surfaces, unified by a single, defining line.

THE VERTICAL FRAME SHAPES THE FRONT
The Audi Concept C features a vertical frame inspired by the Auto Union Type C and 2004 A6, giving it a bold, upright presence. A strong shoulder line, central battery layout, and rear-set cabin define its proportions. An electric two-piece hardtop preserves its monolithic form while enabling open-top driving. Clean rear lines and horizontal slats highlight its sporty character.

A new four-element light signature front and rear ensures a distinct look day and night. The “Titanium” exterior finish evokes technical elegance and strength.

SOPHISTICATED ATMOSPHERE IN THE INTERIOR
The interior features bold surfaces and clean geometry, offering space while subtly centering the driver. Anodized aluminum controls provide tactile precision, highlighted by the signature “Audi click.” The round steering wheel, with real metal Audi rings and refined haptics, anchors the experience. A titanium-inspired color palette, natural materials, and ambient lighting create a warm, sophisticated atmosphere.

SHY TECH PROVIDES AN INTUITIVE USER EXPERIENCE
Technology enables progress. It is always close by, yet never dominant. Intelligent technologies create a seamless experience that appeals to all senses. The display and operating concept are also aligned with this philosophy. The 10.4-inch foldable center display provides users with relevant information in an intuitive way and in context – tailored to every situation. Together with the haptic controls on the steering wheel and center console, the design achieves clarity and precision in user interaction – the controls are exactly where they are expected to be.

THE TRAILBLAZER THAT FORGES THE FUTURE OF AUDI
Going forward, Audi will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C marks the beginning of a new design philosophy and thus a defining moment for the four rings. It previews a future production model and will shape further models beyond that.

Further information, details, and backstory related to the Audi Concept C is available here (https://www.audi-mediacenter.com/en/presskits/strive-for-clarity-16772).

SOURCE: AUDI NEWSROOM

TAGS